http://wknofm.org en http://wknofm.org/post/its-all-about-easy-easier-easiest <p><span style="line-height: 1.5;">Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.</span></p><p>For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with <em>E-tailers</em> who make it easier to do business with them than with most <em>RE-tailers</em>.</p> Wed, 30 Jan 2013 13:52:11 +0000 John Malmo 26119 at http://wknofm.org It's All About Easy, Easier, Easiest http://wknofm.org/post/be-mystery-shopper <p>There&rsquo;s one thing that everybody in every company can do to help make the company successful: be a mystery shopper. &nbsp;Test how easy it is to do business with your company.</p> Wed, 12 Oct 2011 12:08:13 +0000 John Malmo 2174 at http://wknofm.org Be a Mystery Shopper