The market for children's books is huge: Consumers buy $3.1 billion children's books annually. Now, with e-books and apps taking off, there are new opportunities to turn traditional story books into interactive experiences. Guest host Mary Louise Kelly talks with Dan Poynter, consultant and publisher at Para Publishing, and Roxie Munro, an author and illustrator of more than 30 children's books, about where children's books are headed.
"Loose lips sink ships." "Only you can prevent forest fires." "A mind is a terrible thing to waste." "Take a bite out of crime." Sound familiar?
Those tag lines are just a few of the many ads created by the Ad Council, a nonprofit organization that was founded in the 1940s by the leaders of the advertising industry and President Franklin Roosevelt.