It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution.
There appears to be no end to the business opportunities that have been created by the Internet.
Marketing is my beat. Not education.
This is not a commercial for WKNO-FM, but I want to tell you one reason why I enjoy listening to the news on this station.
The meaning of marketing is so screwed-up today that I jump for joy when I hear of a case of real marketing.