Don’t you wonder what the reaction of the Smucker family was the first time some guy walked in and told ‘em he had a great new slogan?
One of the few nice things about growing old is that you experience a lot of history live. You don’t just have to take somebody’s word for it.
If Wall Street had a big scoreboard showing the individual performance of corporate CEOs, you’d probably find that about eighty percent of them fell pretty much in the middle.
Nothing that has a bigger impact on us changes as fast as the media.
The last twenty years has called for brilliant marketing strategists. But American marketing has responded by shallowly redefining its meaning.
