Before Led Zeppelin, there was Iron Butterfly — these days, a very misremembered band from Los Angeles. Maybe it was the movie industry all around, but '60s garage-rock in L.A. had an expansive, almost cinematic streak. Iron Butterfly was not the most inventive band on that scene, but it became the most famous because of a single, durable, out-of-nowhere hit, "In-A-Gadda-Da-Vida." The song was 17 minutes long, and the proper thing to do on underground radio stations was the play the whole thing.
The relentless quest to reissue every decent piece of rock 'n' roll from the '60s and '70s long ago exhausted the U.S. and U.K. warehouses. The new trend for the past couple years is to dig up all sorts of so-called "funk" and "garage rock" from countries around the world. This has worked fine in Africa and South America, though few potent new performers have come to light. The surprise has been Turkey, forever underestimated and overlooked in the Western market.