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Pepsi Niche Marketing

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-566893.mp3

Memphis, TN – John Malmo chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. For more about Mr. Malmo - and to obtain a copy of his book of 110 two-minute business pearls - go to johnmalmo.com.