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In this year's presidential campaign, $11 million has been spent so far on ads targeting Hispanics, according to ad-tracking firm Kantar Media/CMAG.

That's eight times the amount spent four years ago on Spanish-language ads, and it's focused in just a handful of battleground states: Florida, Nevada, Colorado and, perhaps most surprisingly, North Carolina.

Throughout the series First and Main this election season, Morning Edition is traveling to contested counties in swing states to find out what is shaping voters' decisions.

The series started in Florida and the hotly contested county that includes Tampa, then continued to a county in Wisconsin that voted twice for George W. Bush and then swung to Barack Obama.

Transcript

STEVE INSKEEP, HOST:

The satirical news site reported a bogus poll: 77 percent of rural white voters would rather vote for Iranian President Mahmoud Ahmadinejad than President Obama. The Iranian news agency Fars did not understand it was a joke, and reported the survey as fact.