Originally published on Tue April 3, 2012 2:03 am
Rapid growth in the U.S. Hispanic community has created another boom — in Hispanic media. In recent months, several major media players have announced plans to join the competition for the Hispanic television audience. There's a new Hispanic broadcast TV network coming, plus a host of new cable channels aimed at Latinos.
The numbers tell the story: According to the census, the U.S. Hispanic population jumped by more than 40 percent in the past decade. The nation's 50 million-plus Hispanics now make up 16 percent of the TV-viewing public.
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