Toy-maker Fisher-Price is, in my opinion, the classic example of a company that develops new products the right way. Its customers, young kids, are said to be the most finicky of all consumers.
Fisher-Price sends its people into homes and playrooms. They want to see what play areas look like. What’s in them. How existing toys are being used. They look particularly for things that moms have adapted for children’s play. Necessity is the mother of invention, they agree, and moms are very inventive.