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Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying…
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While some people complain about how much better things used to be, technology and better customer service have actually improved consumer experience and…
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Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is…
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There are few devices better than an icon, or mascot, to help build personality and awareness for a brand. And creating a successful icon is not a…
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The effects of the Internet continue to astound me. As simple an asset as a killer web site name – and knowing what to do with it - can turn a nothing…
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True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you…
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In a recent conversation with a group of instructors at a vocational college, one of them said, “Finding these young fellows a job after they graduate…
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I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent…
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My wife got a five-dollar restaurant coupon, and in our house five-buck restaurant coupons get used. So we went that night. Medium-priced restaurant.…
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One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new…