I guess I can say now that I’ve seen it all. It was a big social step when New York City started giving away millions of condoms every year. But a recent story in the New York Times took things up another notch.
My wife got a five-dollar restaurant coupon, and in our house five-buck restaurant coupons get used.
One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers.