Tagged: Marketing

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Commentary
7:35 am
Wed May 30, 2012

If It Looks Bad, It Must Be Bad

Credit IvicaNS / fotolia.com

We were watching the ten o'clock news the other night, and my wife said, “This is the last time I'm going to watch the Channel Blank news.” Then she said, “It's just amateurish looking. The screen is messy. I can't take them seriously.”

I knew what she meant. The backdrop for some of the studio shots on that station is crowded. Too many different textures, patterns, and colors. Then there's the station logo in the corner, and copy crawling across the bottom of the screen. All at the same time.

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Commentary
8:30 am
Wed May 23, 2012

Menu, Menu...Menu!

Credit CandyBoxImages - Fotolio.com

My wife got a five-dollar restaurant coupon, and in our house five-buck restaurant coupons get used.

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Commentary
9:00 am
Wed May 9, 2012

Sound Like Real People

Don’t you wonder what the reaction of the Smucker family was the first time some guy walked in and told ‘em he had a great new slogan?

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