Tagged: Marketing

I’m always fascinated by the different ways people earn their living and what people can be sold. 

The very best advice about advertising is: if you have something important to say, just say it. If you don't, sing it. So it distresses me when I see advertising that says nothing, for a brand that really has something to say. And in the case of JC Penny, I mean, literally nothing.

One of the hardest jobs consultants have is convincing companies to spend to keep existing customers, instead of putting everything into chasing new customers. 

Everybody knows brand names are important. And that picking a good name up front can save millions and years building brand awareness. But an office building name?