Tagged: Marketing

Everybody knows brand names are important. And that picking a good name up front can save millions and years building brand awareness. But an office building name? 

From recent experiences, airline service can’t get much worse than Delta. Nevertheless, Delta also is the classic example of real, heads-up marketing at work. 

If you Google duct tape, you’ll discover that there are eleven million, seven-hundred-thousand results.  For duct tape.  An industrial product.

Duct Tape was made first by Johnson and Johnson in nineteen-forty-two.  First use was to tape ammunition boxes during World War II because it was moisture-proof.   GIs also used it to repair guns, Jeeps, airplanes, almost everything.