Almost all companies start out doing one thing. Terminix sold termite control. Added pest control; now blows insulation.
Remember when Kraft meant cheese? Now Kraft means everything from salad dressing to cigarettes.
FedEx, too, used to mean just one service: absolutely, positively overnight delivery service. Now add trucking, office supplies, printing and I’m sure there’s more I don’t know about.
So now comes a new FedEx advertising campaign designed to "tell all the cool things we do to help people solve problems."
