| An important contribution to quality radio is made by
foundations, corporations and individuals who provide funds to underwrite the
presentation of programs on WKNO.
What Is Underwriting?
The WKNO-FM Stations acknowledges corporate contributions to
the radio station with brief on-air messages called "underwriting." Since these
contributions help pay for programming costs, underwriting is to public radio
what advertising is to commercial stations. The value and number of on-air messages
is determined by their placement during the broadcast schedule.
Who Hears Your
Messages?
Underwriting on WKNO provides your business or organization
an audience distinguished by its education level and professional
success. You will benefit from reaching an audience which includes a high
concentration of affluent, well-educated business decision-makers, community
leaders and opinion shapers.
How Does Underwriting
Help Your Business?
By making the decision to underwrite WKNO programming, you
can put radio to work for you in three distinct areas of marketing:
advertising, public relations and community involvement.
- Advertising: WKNO
reaches a very desirable and frequently hard to reach target audience. By running
underwriting credits strategically placed either in specific programs or
throughout the WKNO schedule, your message will be heard by an attractive
potential consumer of your product or service.
- Public Relations:
WKNO listeners are extremely loyal to public radio and often choose to do
business with fellow supporters. Your association with public radio enhances
your credibility. You will create a very positive image when you sponsor
programming on WKNO.
- Community Involvement:
WKNO is a worthwhile, non-profit community resource, serving the Mid-South area
for almost 35 years.
How Can You Underwrite On WKNO?
WKNO's staff of experienced professionals will work with you
to develop a schedule of underwriting announcements to meet your
goals. Your plan can range from sponsorship
of a specific program to a schedule that spans all segments of the day.
For more information on how to use WKNO as a marketing tool
for your business, contact:
Jim Eikner
Marketing Manager
(901) 325-6591
Carolyn Morgan
Marketing Representative
(901) 325-6595
Vicki Sampietro
Marketing Representative
(901) 325-6596
| 
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