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The Day Instagram Almost Lost Its Innocence

Instagram was the target of a storm of outrage on Twitter and other sites after the company announced a change in its user agreement that hinted that it might use shared photos in ads.
Karly Domb Sadof
Instagram was the target of a storm of outrage on Twitter and other sites after the company announced a change in its user agreement that hinted that it might use shared photos in ads.

The wildly popular photo-sharing site Instagram nearly caused a user revolt when it revamped its terms of service and privacy policy to suggest it could allow uploaded photos to be used in ads without users' permission.

The change — which was posted in dense legalese on its website Monday — sparked users to vow to stop posting their color-filtered, tilt-shifted photos to Instagram.

The New York Times first reported the story, and Internet outrage was swift. Disgruntled users were vocal; some called for boycotting the app and others have declared the death of Instagram.

Late Tuesday afternoon, Instagram softened its position.

Systrom goes on:

Here's the original offending paragraph from Instagram's new Terms of Service:

NPR's Steve Henn provides a good example of how it could have worked. Say you upload a photo to Instagram of you standing in front of a mountain holding some shiny new skis. That picture could have ended up as an ad for the mountain, the skis or a hot chocolate company. The new policy also seemed to say that even if you are not on Instagram your photo could end up as an ad if one of your friends uploads a shot of you. Henn notes that this advertising approach would very likely have run into some problems — especially in states like California where individuals have the right to control their image for commercial purposes.

A move to monetize should not be a huge surprise given that Facebook acquired Instagram earlier this year in a deal worth close to $1 billion. It makes sense that the publicly traded company wants to figure out how to justify the purchase to investors. The Atlantic notes that "the only way to get around the privacy problems inherent in advertising-supported social networks is to pay for services that we value."

Facebook users' content already shows up in advertising on the social network, but it lets users opt out if they don't want their photos to show up in ads.

The New York Times suggested that deleting your account was the only way to opt out. Angry users then flocked to social media sites — including Instagram's blog — threatening to walk before the new policy takes effect on Jan. 16.

However, Instagram said private accounts would remain so:

The hue and cry from Instagram users over the proposed changes stretched to even the photo-sharing site's biggest supporters: professional photographers. Ben Lowy, one of five photographers Time magazine hired to document the aftermath of Hurricane Sandy on its Instagram account, signaled his disappointment:

"Photography is my passion, my calling, and my means of livelihood. Now Instagram and Facebook want to take my hard earned imagery, and use it to generate income for themselves. What they have done is signal the end and failure of what could have been a revolutionary social media platform for visual communication. So for now, I must take a step back and reassess my place on Instagram."

Still more professional photographers, many of whom found the proposed terms exploitative, weighed in on Time's website earlier Tuesday.

"If Instagram does not change their terms to be more respectful of the needs of the professional photography community, then I will likely leave the platform once the new terms go into place," said Matt Eich. "That said, I believe that Instagram needs the professional community to remain involved in order to further validate their platform. Otherwise Instagram will end up as the graveyard for photographs of sunsets, cats and plates of food and the cool factor will be long gone."

For those who are still nervous despite Instagram's clarification, you can export your photos using Pipe or Instaport. And for those looking for Instagram alternatives, there's Twitter's photo filter and editing tool, Flickr's new app and Eyeem. The Huffington Post also compiled a list of more options.

Copyright 2024 NPR. To see more, visit https://www.npr.org.