John Malmo
Commentator-
Great communicators speak in the simplest terms possible. Understanding is a product of clarity, and clarity comes from simplicity and the elimination of…
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Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying…
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A retail store or restaurant may have only one location or multiple locations, but without finding the right location, and without proper management, your…
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While some people complain about how much better things used to be, technology and better customer service have actually improved consumer experience and…
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When finding new words to describe business transactions goes awry, it could lead to a very antagonistic doctor visit. Let's rein in the pompous…
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Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. Marketing…
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Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. Well…
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There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language:…
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Don't spend money on direct-mail advertising unless there is a real deal that you're offering! None of us gets much snail mail any more. Especially…
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Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.In a never-ending quest to differentiate real marketing from simply…