True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you might think.
The genius chief marketing officer at Delta Airlines was the first to identify Delta’s customers as an asset two years ago. The result included new sales opportunities that have accounted for over $1.5 billion in new revenue.
You can go through a similar marketing process in your own behalf, and you begin the very same way.
First, identify your personal assets. Your assets may include your health, age, education, experience, knowledge, your location, avocations, your breadth of personal and business friends, your personality, interests, the thing or things at which you’re very good, your ambition, a personal drive to succeed. And you must account for your lack of any of those assets.
One consultant calls it your individual “genius.” Says each of us has an individual genius when we are delivering exceptional performance. When we’re at our very best.
I think that’s true. And I believe it begins with putting yourself in the right situation to perform exceptionally, at your best. And that begins with matching your own assets to a particular career.
Oh, and remember, success is not always defined in dollars.
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