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Don't spend money on direct-mail advertising unless there is a real deal that you're offering! None of us gets much snail mail any more. Especially…
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Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. When most people write, they usually write the…
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When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean…
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When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.You…
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Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.For instance, one of my favorites is that…
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There’s a popular belief that nine out of ten new restaurants fail in the first year. It’s a myth.A new study by an associate professor of hospitality…
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A wise marketing professor once said that when things go wrong, more often than not, it isn’t because the strategy was bad; it was because the strategy…
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An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about…
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Business titles have always been a fascinating topic. They’ve changed dramatically in the last fifty years. Chiefs are all new. Chief Executive Officer.…
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It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution. A business blogger…