By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-605614.mp3
Memphis, TN – John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. For more about Mr. Malmo - and to obtain a copy of his book of 110 two-minute business pearls - go to johnmalmo.com