By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-714748.mp3
Memphis, TN – Despite the odds, Spam, a product that has been the butt of half a century of jokes, flourishes. Two Spammobiles travel the country, and more than ninety million cans of Spam are sold per year. Hormel has had the wisdom to treat their product with humor. Hormel has never been pretentious with Spam, a classic example of turning a sow's ear into a silk purse.
John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book of a hundred-and-ten two-minute business principles - go to johnmalmo.com.