-
It’s amazing how little substance there is in most brand advertising today. The vast majority of product campaigns all seem to be pretty photography and…
-
We spend our lives in a branded environment. We buy branded products and services. We work for companies that are trying to build their brands. Some of us…
-
The effects of the Internet continue to astound me. As simple an asset as a killer web site name – and knowing what to do with it - can turn a nothing…
-
True marketing is a process of maximizing a company’s assets. It begins with identifying the company’s assets, and that’s not always as obvious as you…
-
As adults, we realize how different our world is today from that of our parents. And theirs from their parents. And there’s nothing like generational…
-
Almost nothing is a bigger gamble in advertising than humor. What you think is funny, your husband or wife doesn’t. Or thinks is corny. Or just doesn’t…
-
The "Avis: We-Try-Harder" campaign has identified the brand for fifty years in a category with no other indelible advertising identity. Now a new CMO at…
-
My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.” Well Ivory Soap is now a…
-
The safety razor was invented in 1901. About a hundred years later, Gillette owned an eighty percent share of the safety razor blade market, worth about a…
-
Marketing is my beat. Not education.But USA Today reported recently that public schools are selling advertising because the public won’t support public…