Mission Statement

WKNO is the Mid-South’s premier public media organization committed to creating and presenting both unique local and national content for television, radio and digital media.

Vision

• A trusted resource of information and inspiration
• An essential provider of educational and cultural services
• A preeminent public institution in and for the Mid-South
• A leader in public media, both locally and nationally

Values

• Be an exemplary steward of the public trust
• Seek diversity and excellence in people, ideas and services
• Build and nourish relationships in the community
• Hold ourselves accountable for results
• Help each other succeed
• Have a sense of humor