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Mission Statement

WKNO is the Mid-South’s premier public media organization committed to creating and presenting both unique local and national content for television, radio and digital media.


  • A trusted resource of information and inspiration
  • An essential provider of educational and cultural services
  • A preeminent public institution in and for the Mid-South
  • A leader in public media, both locally and nationally


  • Be an exemplary steward of the public trust
  • Seek diversity and excellence in people, ideas and services
  • Build and nourish relationships in the community
  • Hold ourselves accountable for results
  • Help each other succeed
  • Have a sense of humor