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First comes marketing, then comes advertising: they are not the same.It’s always a thrill to spot a solid example of really smart brand marketing. To see…
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Companies often ask consumers to write a review of their services after consumers make a purchase. But is it worth it? Well, so much for trusting Internet…
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This is not a commercial for WKNO-FM, but I want to tell you one reason why I enjoy listening to the news on this station.The unusual news features we…
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One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid…
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There’s a popular belief that nine out of ten new restaurants fail in the first year. It’s a myth.A new study by an associate professor of hospitality…
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No matter what new services or products appear, no matter what tools, concepts, strategies or tactics people dream up, the basic fundamentals and…
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A wise marketing professor once said that when things go wrong, more often than not, it isn’t because the strategy was bad; it was because the strategy…
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You wonder why every car dealer TV ad is followed by an ambulance-chasing lawyer ad … is followed by a car dealer ad … is followed by an ambulance-chasing…
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Just because somebody tells you that a certain business category is a dying business doesn’t mean it’s gonna die today or tomorrow. People were still…
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It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but…