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Many local restaurants and retail establishments have been hit hard by COVID-19. Despite the pandemic and its economic casualties, the President and CEO…
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The COVID-19 pandemic has caused the Mid-South economy to take a hit. Beverly Robertson, President and CEO of the Greater Memphis Chamber, says that small…
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When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean…
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If you’re trying to describe your company, write it the way an outsider would say it after he understood what it is you told him about the business. Don’t…
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What comes first: the cart or the horse? Internet companies rely on television advertising to get web users to visit their sites. If you want a real…
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There’s almost nothing you have to relate to people in your job that you couldn’t tell better if you wrapped it up in a story. The things we learn early…
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When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.You…
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The price for a product has no floor or ceiling. Use pricing to enhance the value of the product, but don't make it so unaffordable that no one can afford…
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If a slogan is not interruptive, it's likely not to grab the attention of the intended audience. An ad that people relate to is also more useful than one…
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At its peak, Radio Shack was at the forefront of innovation; however, in the past two decades, stores have closed and sales have declined sharply. When…
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Newspaper columnist Wendi Thomas explores the growing economic gap in Memphis in a new series of articles for the Commercial Appeal. The sometimes…
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Though most company mergers publicly play-up on "benefits" to consumers, the public relations war is often won by the side that sells its position best.To…