John Malmo
Commentator-
The internet can be a great tool for advertising, but, as with all new forms of advertising, it takes time to master the potential benefits. When we get…
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While "Requests for Proposals" can be a useful tool for some, they are bad for choosing advertising agencies.It occurs to me that if you don’t know what…
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J.C. Penney has been struggling to rebrand. After replacing the CEO, they have reverted to their former retail image.You’ve heard and read enough about…
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Who's the classic example of an innovative company that develops new products the right way? Fisher-PriceToy-maker Fisher-Price is, in my opinion, the…
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Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.For instance, one of my favorites is that…
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HGTV began as a TV network. It now spans a spectrum of industries: multimedia, television, paint, internet, furniture, electronics, and more. The smartest…
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First comes marketing, then comes advertising: they are not the same.It’s always a thrill to spot a solid example of really smart brand marketing. To see…
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Companies often ask consumers to write a review of their services after consumers make a purchase. But is it worth it? Well, so much for trusting Internet…
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This is not a commercial for WKNO-FM, but I want to tell you one reason why I enjoy listening to the news on this station.The unusual news features we…
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One great problem with laws and rules and regulations is that in almost all cases, obedience requires oversight. We’re beset with Medicare and Medicaid…