Commentary

Pages

Commentary
9:16 am
Wed February 6, 2013

We're Losing Social Discipline

Marketing Consultant John Malmo

In a recent conversation with a group of instructors at a vocational college, one of them said, “Finding these young fellows a job after they graduate isn’t the problem. The problem is that many don’t understand what they have to do to keep their jobs.”

They just can’t get it in their heads that they have to come to work every day. That they can’t just decide to skip a day or two. They can’t realize the importance of being on the job at eight, not eight-forty-five. That they have to have on a clean shirt. They have to have their tools.

Read more
Commentary
7:52 am
Wed January 30, 2013

It's All About Easy, Easier, Easiest

Credit @madgooch / fotolia.com

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.

For instance, one of my favorites is that people do more business with people who make it easy to do business with them. It’s not just that the Internet is there and is omni-present. It’s that the Internet is crowded with E-tailers who make it easier to do business with them than with most RE-tailers.

Read more

Pages