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What is Customer Service?

By John Malmo


Memphis, TN – Why do some business owners not understand that communications is the definition of customer service? Outsourcing customer service functions is on the rise, much to the detriment of customer satisfaction. The more often you have satisfactory communications with customers, the better customers rate your customer service. That means customer service agents should have a firm grasp of the English language in order to ensure satisfaction.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.