Communication Problems

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-814901.mp3

12-31-2008 Communication Problems, by John Malmo.

Memphis, TN – A team of research analysts recently tested the customer communications efficiency of sixteen well-known American companies. Not one of the sixteen companies came even close to a passing grade. If you communicate with your customers and make it falling-down-easy for them to communicate with you, they'll fill your pot with gold.

John Malmo is chairman emeritus of Archer/Malmo Advertising and an independent marketing consultant. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to johnmalmo.com.