By John Malmo
http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-865516.mp3
10-14-2009: Time to Redefine "C.F.O.", by John Malmo.
Memphis, TN – Among the Fortune 1,000 companies, only seven percent number among their senior executives anyone with "marketing" in the title. Yet, at a time when price-slashing, knock-off, counterfeit products are turning more categories into commodities, you'd think marketing professionals should be at a premium. They're not, because years ago, they cheapened the word "marketing." Today's so-called marketing jobs need to be redefined as creators of products, services, and experiences. Not just communicators.
John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.