Nothing Beats Creative Pricing

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-874742.mp3

12-02-2009: Nothing Beats Creative Pricing, by John Malmo.

Memphis, TN – This year, in a test with 2,000 seats for the San Francisco Giants, a company named Q-Cue upped sales by 20%. Software automatically adjusts game-day prices based on factors such as slumps or winning streaks, weather, etc. The issue for hotels, airlines, rental cars, and sports and entertainment is immediate spoilage: an empty seat or room tonight cannot be recovered tomorrow and put on sale tomorrow for 50% off. Your business may not have the same spoilage-rate as sports; nevertheless, a new creative pricing strategy could help most businesses.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.