Telling Your Company's Story

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-881173.mp3

12-30-2009: Telling Your Company's Story, by John Malmo.

Memphis, TN – Rookie copywriters start out trying to write the way they think advertising is supposed to sound. They want to look like they're professional, so they pick up on all the tired cliches. It takes years to convince them that effective advertising never sounds like advertising.

A great example of effective advertising is through telling a story. Most people don't care for facts; everyone loves a story. To advertise your business, tell people your story. Why and when the business began. What the first year was like. Making your first sale. Some of the dumb or funny mistakes you've made. Stories are effective because we'd all rather deal with real people than with companies.

John Malmo is a Memphis marketing consultant with more than fifty years experience. He is former chairman of Archer Malmo Advertising and specializes today in helping small businesses grow. To reach Mr. Malmo - or to buy a copy of his book When on the Mountain There is no Tiger, Monkey Is King - go to http://www.johnmalmo.com.