The Alices Have It

By John Malmo

http://stream.publicbroadcasting.net/production/mp3/wkno/local-wkno-956589.mp3

The Alices Have It, by John Malmo

Memphis, TN – I work in an office of 106 people. 45 males. 61 females. That's 58% female. Twenty years ago, there were 68 of us in my company, and only 32% was female. In twenty years the percentage of women in the firm has doubled.

There have been countless articles about the huge increase and success of women in the workplace. And the ramifications have been enormous on our economy and our culture, at work and at home.

Personally, I have been fascinated watching the difference in the way women and men go about the same objectives. Particularly, watching the way women deal with co-workers and clients. I think women are more thoughtful than men. Seem less defensive. More willing to listen to the ideas and proposals of others.

Maybe it's a result of smaller egos. A meeting of a group of our women and three or four females from a client looks like a sorority meeting. Nobody's up-tight or nervous. They seem more considerate of each other. No bullying. No sign of one-up-man-ship.

The women I see perform at every bit as high of a level as men. But they seem to have more fun.

And, even more important, they seem to get there with fewer bodies strewn along the way.

John Malmo is a marketing consultant who concentrates on helping business owners grow their businesses with effective marketing. To reach Mr. Malmo, hear and read more of his commentaries, or ask him a direct question, go to askmalmo.com.