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Behind the Headlines

BTH: Rudd Reflects on U of M's Rise to Top U.S. Research Institution Status

University of Memphis President M. David Rudd on "Behind the Headlines."

This week on Channel 10’s Behind the Headlines, University of Memphis President M. David Rudd joins host Eric Barnes and Daily Memphian reporter Bill Dries.

Since becoming president of the University of Memphis nine years ago, M. David Rudd oversaw a major shift in institutional fundraising. The university "doubled how much money is raised annually. . . If you look at an annual basis, nine years ago 75% of what was being raised was athletics. 25% was academics. [Now] 75% of what we raise is academic and 25% is athletics."

Rudd attributes the change in revenue to using athletics as leverage for more conversations about academics.

In addition to talking about the U of M's new revenue stream, Rudd discusses how he went about making college more affordable, including eliminating the tuition hike for out-of-state students and supplying free college financial advisory meetings to students.

Rudd also reflects on some of his main challenges and accomplishments while working at the U of M.