business

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! None of us gets much snail mail any more. Especially…

Why make it harder on yourself? Write the way real people talk, not the way you think writing should sound. When most people write, they usually write the…

When starting a new job, recognize that there is plenty learn from your more experienced co-workers. Just because you have your own opinion does not mean…

When running a business, we must be constantly aware of actions beyond our control that may have an impact on business, and we must know how to react.You…

Among all the other benefits of the Internet is how the Internet re-affirms principles we should already know.For instance, one of my favorites is that…

There’s a popular belief that nine out of ten new restaurants fail in the first year. It’s a myth.A new study by an associate professor of hospitality…

A wise marketing professor once said that when things go wrong, more often than not, it isn’t because the strategy was bad; it was because the strategy…

An expression I don't hear much any more is, “don't sweat the small stuff,” but I absolutely see demonstrations of it everyday. It means don't worry about…

Business titles have always been a fascinating topic. They’ve changed dramatically in the last fifty years. Chiefs are all new. Chief Executive Officer.…

It is perplexing to see executives and business writers continue to confuse objectives with strategies. And strategies with execution. A business blogger…