Marketing

Great communicators speak in the simplest terms possible. Understanding is a product of clarity, and clarity comes from simplicity and the elimination of…

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. Marketing…

Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes. Well…

Don't spend money on direct-mail advertising unless there is a real deal that you're offering! None of us gets much snail mail any more. Especially…

Real marketing is about maximizing assets in behalf of revenue, if you're the CMO.In a never-ending quest to differentiate real marketing from simply…

Vegetarian? Fresh? Not-frozen? What is it that various companies are trying to achieve by adding "-tarian" to the end of their products? Not a good…

Are bonuses encouragement for improved performance, or just an additional expected part of a yearly salary? Employee bonuses make sense, I guess, in…

Kleenex, Xerox, and Aspirin all started out as brand names. Now, they are generic terms for the products they represent; however, some companies are…

Many people get so fired up about educating the world about their new product that they overlook those who don’t need to be educated and will buy it right…

In the recent wake of the Comcast "customer service" viral audio clip, perhaps it's time that we all remember the value of each individual customer. Seth…