Most Retailers Could Benefit by Re-Lighting and Re-Displaying Their Merchandise

Jul 24, 2015

Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic. 

By simply re-displaying and re-lighting merchandise, Hudson News shops in airports improved sales dramatically.
Credit blackday /

Marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing. To ask Mr. Malmo Your own question, visit