One week ago, President Trump announced a deal that would give the “U.S. control of more than 65 BILLION BARRELS of proven Oil Reserves in Venezuela, at no cost to the American Taxpayer.”The exact nature of this deal has been … obscure, to say the least. But today, we wanted to know, from someone who’s been through this before, what does this mean for Venezuela?José Ángel Pereira Ruimwyk is both optimistic … and wary. He’s a longtime Venezuelan oil insider. When Venezuela invited in foreigners, decades ago, he was there to greet them. And when Venezuela wanted them out? Well, that’s how he ended up in a jail cell. On today’s show, we’re going to hear from one third-generation Venezuelan oilman who has seen everything … up until this, of course.Check out our other episodes about Venezuela: - Chevron, Venezuela and the Paradox of Plenty - How Venezuela imploded Read: - Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life - Our weekly longform Planet Money newsletter - Our weekly Indicator round-up newsletterFollow: - Instagram - TikTok - YouTube - FacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode was hosted by Nick Fountain and Erika Beras and produced by Emma Peaslee with help from Sam Yellowhorse Kesler. It was edited by Marianne McCune. It was fact checked by Emma Peaslee with help from Sierra Juarez. It was engineered by Josephine Nyounai with help from Jimmy Keeley. Alex Goldmark is Planet Money’s executive producer. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

To a lot of people, Palantir is a mystery — what does the company know, what data do they have, and (if they have it) what do they do with it all? We dig into that mystery and take you to a singles event to see if Big Data is good for Big Dating.That event, deep in the heart of Manhattan, is called: “Singles Dating Matching Using Palantir Data.” The evening promised: “Data analysis!” and “Pattern matching!” We decided that we needed to know more. Read: - Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life - Our weekly longform Planet Money newsletter - Our weekly Indicator round-up newsletterFollow: - Instagram - TikTok - YouTube - FacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode was hosted by Amanda Aronczyk, produced by Sam Yellowhorse Kesler and edited by Jess Jiang. It was engineered by Cena Loffredo and Maggie Luthar and fact-checked by Sierra Juarez. Alex Goldmark is Planet Money’s executive producer.Music: Universal Production Music - "Silvana’s Theme," "Masseria Del Sud," Sunset in Florence," and "An Italian Romance"See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

The brilliance of "9 to 5" is that it is catchy even though it’s also kinda depressing. You will be dancing along. You're enjoying it. And, then when you really listen to the lyrics, you're like, Wait, this is messed up. This is real. This is a problem we need to fix. Like, why does it have to be this way?That is the spirit of the song, why it became an anthem, and the heart of the movie 9 to 5. There’s so much to say about Dolly Parton, about her music, acting career, her business savvy, not to mention Dollywood. Today though, we wanted to bring you the audacious true story of 9 to 5, the movie and the song. Between the 1960s and 1980s, there was a real sense that big workplace changes were just beyond the horizon. At the time, a very common job for women was clerical work. In 1973, a group of secretaries in Boston formed a women's labor organization. They called themselves the "9to5."Today on the show, we revisit our 2021 episode where we meet the women behind the movement that inspired the movie. And a look at how far we have — or haven't — come since then.This is a special Sunday bonus episode. For our latest episode on inventing new tomatoes, scroll down the feed or click here. (Note: This episode originally ran in 2021.)Read: - Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life - Our weekly longform Planet Money newsletter - Our weekly Indicator round-up newsletterFollow: - Instagram - TikTok - YouTube - FacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.Today's episode was hosted by Sarah Gonzalez and Sonari Glinton. The original episode was produced by Nick Fountain and James Sneed and edited by Mitra Kaboli. The update was produced by Sam Yellowhorse Kesler, and engineered by Jimmy Keeley. Alex Goldmark is Planet Money’s executive producer.Music: "9 to 5," "5 to 9," and "Fly on the Wall." See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and vegetables: The Honeycrisp apple, The Cotton Candy grape, The Cuties mandarin orange. They stand out. They cost more. They have branding and sometimes trademarks and patent-ish kinds of protections.And now – it’s happening in the tomato bin too! Where once there were just plain old cherry or grape tomatoes, now there are Sugar Bombs, and Flavor Bombs, and Lolli Bombs and Sprinkles.Today, we are partnering up with Dan Pashman – host of The Sporkful food podcast – and heading to New Jersey where we hope to taste an up-and-coming competitor: Rutgers University's Scarlet Sunrise grape tomato. We talk to the inventors to understand why this explosion in branded fruits and veggies has happened and how you go about making a new piece of produce.Plus, we talk to Cornell agricultural economist Miguel Gomez about whether or not the fruits and veggies spread in our produce aisle are, perhaps, reaching the point of market saturation.Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode was hosted by Kenny Malone and Dan Pashman. It was produced by James Sneed and edited by Keith Romer. It was fact-checked by Sierra Juarez and engineered by Cena Loffredo & Jimmy Keeley. Alex Goldmark is Planet Money’s executive producer.Correction, Aug. 31, 2026: An earlier version of this story incorrectly said that the University of Washington developed the Cosmic Crisp apple. It was Washington State University.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

This episode is packed with your best economic ideas from around the world and a penguin interview. It all comes together in this final session of Summer School 2026.Pack your parka, we’re headed to Antarctica.First, we’ll travel back in time to the late 1970s when NPR was a scrappy young network, with a synth soundtrack, and tons of heart. Science reporter Ira Flatow took a trip to the South Pole that put NPR on the news industry map. We’ll hear an excerpt where he brings us along through what life is like on the ice, including a memorable interview with the wildlife.Then we look inside McMurdo Station, the largest human settlement and research base on Antarctica to hear from a listener who managed the store at the base back in the 1980s. Normal retail rules do not apply. We’ll also speak with an economist who has estimated the continent’s monetary value, while asking questions like “why put a price tag on this uninhabitable land”? She makes the case we should consider the environmental benefit as a service. But, we can’t let the episode and the series wrap without marking our achievements! You did it! As part of our graduation celebration, we hear from your fellow members of the summer school class of 2026. Listeners like you who have written in from around the globe with provocative economic ideas that could make life better for all of us if we just have the will to do it. Man did you all deliver on sending in ideas. We’ve curated our favorites. Way better than speeches.And don’t forget your totally real, but not legal, diploma by taking our short online test. Don’t worry if you need a refresher, catch up on past seasons of Planet Money Summer School here.Featured Episodes:The unexpected sounds of Antarctica (1979)A visit to McMurdo Station in Antarctica (1979)Featured Terms:Ecosystem as a service Consórcios (a type of ROSCA, a Rotating Savings and Credit Association)Social housingNatural capitalSupport:NPR+ (sponsor-free listening & bonus episodes) And please click “follow” in your podcast app so you don’t miss an episode. NPR+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life (Audiobook here) Our weekly longform Planet Money newsletterOur weekly Indicator link round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money Summer School is hosted by Robert Smith. It was produced by Schuyler Swenson and Sophia Paliza-Carre and edited by Planet Money Executive Producer Alex Goldmark. It was fact-checked by Charlotte Isidore and engineered by Annlie Huang.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. Planet Money's perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

There’s a room where the fates of retail products are decided. Will they make it onto the shelves of the big box stores? Usually the rest of us can’t get inside the room where decisions are made – until now! Today on the show, we pitch the Planet Money game, Sell Me a Sasquatch, to big box retailers. We go behind the scenes to learn about how products end up on big box store shelves, what’s going on inside the minds of the deciders, and find out our board game’s fate. Learn more about the story of Pantone: The company that owns colors Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money was produced by Emma Peaslee. It was edited by Marianne McCune. It was fact checked by Sierra Juarez. It was engineered by Robert Rodriguez and Jimmy Keeley. Planet Money’s executive producer is Alex Goldmark. Music: NPR Source Audio - "Silly Sevens," "Adventure Time," and "Virtual Machine"Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

This week’s stop on our world tour - Korea. A country divided into two very different power structures since the end of WWII. Today South Korea is the maker of some of the world’s favorite exports – from Samsung TV’s to BTS. But 75 years ago it was a much different story. How the textile industry and a partnership with Bangladesh lifted the country out of poverty and paved the way for rapid economic growth.Then later in this episode – how entrepreneurial endeavors look different on the other side of the 38th parallel. We’ll follow a woman who started her own small business selling goods in North Korea. How are the Donju, members of the affluent entrepreneurial class, faring and can capitalism exist in a highly restrictive socialist society?Featured Episodes:Richard Nixon, Kimchi and the first clothing factory in Bangladesh (2013)North Korea's Capitalists (2017)Featured Terms: VolatilityInflation expectationsCapital controlsAusteritySupport:NPR+ (sponsor-free listening & bonus episodes) And please click “follow” in your podcast app so you don’t miss an episode.Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life (Audiobook here) Our weekly longform Planet Money newsletterOur weekly Indicator link round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money Summer School is hosted by Robert Smith. It was produced by Schuyler Swenson and Sophia Paliza-Carre and edited by Planet Money Executive Producer Alex Goldmark. It was fact-checked by Charlotte Isidore and engineered by Annlie Huang.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. Planet Money's perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

Some of the biggest firms on Wall Street are, at this very moment, waiting for thousands of strangers to die to reap their returns. Because there’s a market for life insurance policies. And it’s legal.You don’t have to actually die to get some of your life insurance money. Thanks to a secondary market for life insurance policies, you might be able to claw back money from beyond the grave. You just sell your policy to an investor. So when you die, the payout goes to them, instead of your family or beneficiary. On today’s show, how the wheels of finance transformed a desperate deal made during the AIDS crisis into a multi-billion dollar industry. Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your LifeOur weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode was produced by Willa Rubin with help from Emma Peaslee. It was edited by Marianne McCune and fact-checked by Sierra Juarez. It was engineered by Cena Loffredo. Alex Goldmark is our executive producer.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

Just about everyone in Argentina is an expert in inflation and whether they like it or not, economic flexibility. Can we learn from them? Over the years, we at Planet Money have checked in on Argentina as it tried to recover from economic collapse in 2001 and 2002, and as inflation shot up and the country defaulted on its debts. This week on our Summer School World Tour, we fly to Buenos Aires, mapping the moves of their economy through the eyes of people who live there – from tango classes and shoe shopping to a Coldplay concert that sparked a special exchange rate. We’ll consider the different attempts from the government to staunch inflation and why they’ve led to so many unintended consequences. But the heart of this week’s trip is the resilience of everyday economic actors, regular people. When the value of your currency is so in flux, average people become monetary contortionists just to navigate work, shopping, saving and to keep small businesses afloat. This adaptability becomes a special kind of skill and wisdom. So, we’re harvesting that everyday economic insight for tips on how we can all face uncertainty a little better. And, to appreciate the high costs of volatility. Featured Episodes:Messi economics (2022)A black market, a currency crisis and a tango competition in Argentina (2023)The high cost of a strong dollar (2022)Featured Terms: VolatilityInflation expectationsCapital controlsAusteritySupport:NPR+ (sponsor-free listening & bonus episodes) And please click “follow” in your podcast app so you don’t miss an episode.Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life (Audiobook here) Our weekly longform Planet Money newsletterOur weekly Indicator link round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money Summer School is hosted by Robert Smith. It was produced by Sophia Paliza-Carre and Schuyler Swenson and edited by Planet Money Executive Producer Alex Goldmark. It was fact-checked by Sierra Juarez and engineered by Jimmy Keeley.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

When workers past retirement age can’t afford to retire — that’s one thing. When they can, and just don’t want to — that’s trickier.It used to be legal to force people to retire when they hit a certain age. The trend used to be earlier and earlier retirement. Now it’s later and later retirement. And younger workers say it’s impacting their career advancement and their ability to save for their own retirement.At the same time, older workers are living longer, Social Security and Medicare funding are less secure than ever … and many people want to keep working.Age in the workplace is a tricky thing to talk about. But today on the show, we’re talking about it. On the latest Planet Money, a law professor who says retirement should be mandatory at age 70. And an economist who says, actually … people should delay retirement even longer. Show notes: More of Planet Money’s coverage of the lump of labor fallacySamuel Moyn: Gerontocracy in America: How the Old Are Hoarding Power and Wealth? And What to Do About It.Gerhard Casper and Saunders Mac Lane: “Older Doesn’t Mean Wiser”Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly long-form Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookSupport public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plus.npr.org.This episode was reported by Sarah Gonzalez. It was produced by Willa Rubin, edited by Eric Misitzis Mennel, and fact-checked by Charlotte Isidore. It was engineered by Robert Rodriguez and Jimmy Keeley. Alex Goldmark is our executive producer. Music: NPR Source Audio: “Don’t Cross The Line,” “Aventure Burlesque,” and “Hollywood.”See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy

MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.Today we meet Evan, who recently turned his Richmond-based pizza restaurant into a vegan frozen pizza company. Then Zebbie, a restaurateur in Birmingham who's looking to take his hot chicken concept on the road. And Christiane, a Los Angeles area tequila-maker on a mission to improve her industry’s labor conditions. Thanks to the founders of Udderless Plant-based Pizza, Eugene’s Hot Chicken and Valor Bebidas for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to MOD Pizza’s founding story as told by Scott and Ally on the show in 2023.This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching first in natural food stores and spreading quickly to the big chains. This year, the brand is expected to do nearly $500 million in sales, and, as younger consumers drift away from legacy soda, Ben says Olipop will only get bigger.This episode was produced by Sam Paulson with music composed by Ramtin Arabloui and Sam Paulson. It was edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to balance accessibility and profitability for her ethically-sourced chocolate brand. And Franchesca, an Atlanta area educator deliberating whether to pursue small-business certifications for her motivational classroom posters.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Ring’s founding story as told by Jamie on the show in 2020.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention of the media, and sales grew. But so did the headaches of running the business, and in 1983, the Zieglers sold the brand to The Gap. Over the years, Banana Republic lost its distinctive, retro-Safari feel, and the Zieglers departed to start another brand, The Republic of Tea. Today, Banana Republic remains a multi-million dollar business, with hundreds of stores around the world.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a life jacket upgrade.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Holly tell the story of how Supergoop! was founded from her first visit to the show back in 2020.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commerce mashup of Whole Foods and Costco, where members purchase healthy foods online at a discount.When it came time to ask venture capitalists for funding, dozens of VC’s said no–but thanks to hundreds of small checks written by health bloggers, Thrive Market pulled together enough money to launch in 2014. Within a year, the founders had proven the VC’s wrong, but still scrambled to fuel the pace of growth, while keeping the business afloat. Today, Thrive Market has over 1.5 million paid members and, last year, brought in over $500 million in sales. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Boston Beer Company’s founding story as told by Jim on the show in 2017.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmother’s basement. But, with a gummy bear mold from Amazon and a sugar-free candy recipe she tinkered to perfection, Tara got to work on a wild vision: she would create a global company called SmartSweets that would revolutionize the candy aisle and become a top seller of low-sugar candies. In 2020, Tara achieved her goal and sold SmartSweets for $360 million — a mere five years after creating the brand. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Melia Agudelo. Our audio engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.