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Planet Money & How I Built This

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Two exciting shows in one hour of programming.

Planet Money explains the economy with playful storytelling and Peabody award-winning deep dive, roll-up-your-sleeves journalism. The team includes Robert Smith, Jacob Goldstein, Stacey Vanek Smith, Noel King, Ailsa Chang, and Kenny Malone.

Guy Raz hosts How I Built This, where innovators, entrepreneurs, and idealists take us through the often challenging journeys they took to build their now iconic companies.

Latest Episodes
Lastest on Planet Money | WKNO 91.1
Building things and breaking things in China (Summer School World Tour)
China’s turbocharged growth may have made it rich, but now it has to deal with rich country problems. High-speed trains that connect every town. Gleaming new bridges and skyscrapers. An apartment (or two) for every family. No country on Earth has seen the kind of economic growth that China has over the last 50 years. China has become the factory to the world, a grand experiment in central government planning mixed with personal ambition. It was all enabled by what our guide for today calls, an engineering state, a central planning mindset where leaders believe they can engineer their way out of economic problems. And problems are mounting. Today on the show, the perils of prosperity and the despair of success as China deals with overbuilding. We’ll travel back to China’s free-wheeling boom-era of the early 2000s and hang out with a property developer who amassed his wealth at the center of the action – private jet rides, thousand-dollar fish soup, casual bribes. Then, as the economy slows, we ask what can we learn from the despair of success. Does rising youth unemployment signal a less prosperous future? With young people struggling to find white-collar jobs, some of them are opting out of work altogether. Featured Episodes:China’s real estate crisis, explained (2023) Young, “spoiled and miserable” in China (2023) Featured Terms: Socialism with Chinese CharacteristicsEngineering StateMalinvestmentSupport:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life (Audiobook here) Our weekly longform Planet Money newsletterOur weekly Indicator link round-up newsletterDan Wang’s book: Breakneck: China's Quest to Engineer the FutureFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money Summer School is hosted by Robert Smith. It was produced by Sophia Paliza-Carre, fact-checked by Sierra Juarez, and engineered by Maggie Luthar. This episode was edited by Planet Money Executive Producer Alex Goldmark.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
Seven allegedly fake Chanel bags vs The RealReal
Once upon a time, if you wanted to buy a luxury brand item secondhand (say, a Chanel handbag) you had to have an in. There was no easy way to find one. But over the past decade, the market for secondhand luxury goods has exploded. There are now many online resellers where you can shop for used and discounted luxury items. One big problem — how can you be sure if it’s real and authentic?Some online resellers claim to have solved this problem. They say they’ve developed a process of authentication, and so buyers can trust that the bag is really Gucci or Cartier or Hermès or whatever. But according to some luxury brands, authenticity is something that is often imitated but never replicated.In today’s episode of Planet Money, the fight between Chanel and The RealReal. And how luxury brands are reacting to the enormous and growing secondhand market for luxury goods.Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your LifeOur weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money was hosted by Amanda Aronczyk and Jeff Guo. It was produced by James Sneed with help from Charlotte Isidore, who also fact checked this episode. Jess Jiang edited the show and it was engineered by Cena Loffredo. Alex Goldmark is Planet Money's executive producer.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
Our mission: Find the world’s best economic ideas (Summer School World Tour)
Come along as we travel the world in search of the best economic ideas to bring home!From the beaches of Barbuda to the fjords of Norway, there's money (and money problems) everywhere. For this summer travel season, Planet Money Summer School will take you on a world tour for your ears. Pack that sense of wonder and nose for adventure, this is our semester abroad. We’re going to explore exotic locales and discover cultural norms, but we’re also going to buckle down and learn the biggest economic lessons around the world from our guides.We start as far away as you can get from Planet Money headquarters, New Zealand and Australia. We’ll visit a sheep farm to observe an innovative but controversial market for the most important substance on earth, and we’ll ask when do speculators help and when do they hurt the rest of us? Then, we’ll get to know the economist – and jazz musician – who changed how the entire world fights inflation when he released a secret number to tame the dreaded wild beast. How did that work? Spoiler: it was the great leap forward in economic mind tricks.Featured Episodes:Liquid Markets (2021)The Secret Target (2018)Featured Terms:Multiple equilibriaInflation targetingSpeculators (impact on liquidity)Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life (Audiobook here) Our weekly longform Planet Money newsletterOur weekly Indicator link round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money Summer School is hosted by Robert Smith. It was produced by Sophia Paliza-Carre, fact-checked by Sierra Juarez, and engineered by Annlie Huang with help from Robert Rodriguez.Music: NPR Source Audio - "The Boy from Ipanema," "Desmontes," "Long Drive,” and “Bondi.”See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
How to win a penalty shootout (with game theory)
Lionel Messi is arguably the greatest soccer scorer of all time. But when it comes to penalty kicks, Messi is merely average. Why? Maybe the answer involves game theory.According to game theory, there’s an optimal strategy for taking penalty kicks. This strategy involves an idea that was once somewhat controversial in economics — that is, until economists started studying soccer players in real life. On today's show, we kick it over to the hosts of the Soccernomics podcast to explain how game theory has changed soccer, and how soccer has changed game theory. Watch the penalty shootout between Manchester United and Chelsea in the Champions League final in 2008. Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebook This episode of Planet Money was produced by Emma Peaslee with help from James Sneed. It was edited by Jess Jiang. It was fact checked by Sierra Juarez and engineered by Annlie Huang. Alex Goldmark is our executive producer.The Soccernomics episode was originally hosted by Ashish Malhotra, Simon Kuper and Stefan Szymanski and sound designed by Alex Roldan.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
Can the Trump administration make college cheaper?
Will limiting how much students can borrow force schools to lower their prices? The Department of Education thinks so. It has a new plan to bring down tuition costs. Starting today, July 1st, it’s going to cap how much it’s willing to loan to graduate students. You read that right. To reduce the burden of school…the plan is to give students less money to pay for school. This plan is, in part, based on an idea that’s been floating around higher education circles for decades: The Bennett Hypothesis, which claims there’s a direct relationship between student borrowing and tuition prices. And therefore, if the Department of Education — the biggest student loan provider in the country — limits how much students can take out, then schools will have no choice but to charge students less. This hypothesis was floated roughly 40 years ago...without evidence. But now, as the Trump administration rolls out their Bennettian plan, we have decades of data to see how true this hypothesis is.Today on the show: NPR Education Correspondent Cory Turner explains this theory, and what the new plan influenced by it will mean for borrowers this fall.Other notes:Bill Bennett: “Our Greedy Colleges”Cory Turner: "July 1 brings big student loan changes. Here's what you need to know"The Indicator: "What you should know about your student loans" Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode was hosted by Cory Turner and Kenny Malone. It was produced by Willa Rubin and edited by Marianne McCune. It was fact-checked by Charlotte Isidore and engineered by Robert Rodriguez. Alex Goldmark is our executive producer.Music: NPR Source Audio - “Morning Chorus,” “Belle Mar,” and “The Sky Was Orange.” See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
We almost had a smartphone in the 90s. Why did it fail?
In the early 90’s, a company called General Magic began working on a portable device that would allow people to check email, make phone calls, even play games. It was basically a smartphone. But it never caught on.On today’s show, a theory about why this device failed. General Magic had generous investors, world-class talent and creative freedom. But is it possible what they needed was constraints?Further reading and viewing:David Epstein’s book is Inside the Box: How Constraints Make Us Better.Tony Fadell’s book is Build: An Unorthodox Guide to Make Things Worth Making.Sarah Kerruish and Matt Maude’s documentary is called General Magic.Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode was hosted by Erika Beras and Emma Peaslee. It was produced by Emma Peaslee with help from Sam Yellowhorse Kesler and James Sneed. It was edited by Marianne McCune and fact-checked by Charlotte Isidore. It was engineered by Jimmy Keeley with help from Cena Loffredo. Alex Goldmark is Planet Money’s executive producer.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
Before Kalshi and Polymarket there was the Iowa Electronic Markets
Prediction markets aren’t new. Election betting was common until the 1940s, then mysteriously faded away.There was an entire political era when party bosses were expected to conspicuously gamble on their candidates (even if they secretly hedged).And in the 1980s, a few economists designed an election market that beat out election polling 74 percent of the time.Today, we’re running an excerpt from our friends at Throughline, NPR’s excellent history podcast. Subscribe right now if you don’t already. And, listen to their extended version of the episode to hear about the early markets for betting on terrorism and military uses of prediction markets.Support:NPR+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookToday's episode was produced for Planet Money by Sam Yellowhorse Kesler, edited by Alex Goldmark, and engineered by Maggie Luthar. The original Throughline episode was produced by Rund Abdelfatah, Casey Miner, Cristina Kim, Devin Katayama, Sarah Wyman, Julia Redpath, and Kyana Moghadam. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
The real horror of ‘Alien’ and how it explains why we’re not paid enough
Maybe the real monster in the Alien franchise isn’t actually the killer alien. Because behind the acid blood and jump scares is an even more insidious horror: a single employer with unchecked power. That employer is named Weyland-Yutani, a mega-corporation that dominates workers across the galaxy.Weyland-Yutani is a sort of extreme example of what economists call a monopsony — when one employer dominates a labor market and gains power to underpay and mistreat workers. Sure, it’s science fiction. But a growing number of economists argue that monopsony power is a much bigger deal in the real world than previously thought.We watch scenes from the movie Alien with labor economist Arin Dube, whose new book, The Wage Standard, shines a spotlight on the problem of monopsony power in the modern economy. We ask Arin what policy ideas he has that would have maybe prevented the worker tragedy seen in Alien. And we use his answer to try and rewrite the movie (spoiler: the movie becomes much shorter and less exciting).Plus, we speak with Fede Álvarez, the director and co-writer of Alien: Romulus, which puts Weyland-Yutani’s poor treatment of workers front row and center.For more on monopsony and anti-trust:The labor economics of 'Alien' — and its lessons for inequality on Earth (PM newsletter)The hidden power keeping wages low (PM newsletter)Antitrust In America (PM series)How we got free agents in baseball (PM episode)Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookToday's episode of Planet Money was hosted by Greg Rosalsky and Kenny Malone. It was produced by James Sneed, edited by Jess Jiang, fact-checked by Sierra Juarez, and engineered by Robert Rodriguez. Our executive producer is Alex Goldmark.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
Can computer hackers get inside your mind?
The cyber weapon that might have prevented nuclear war.The U.S. and Israel have long been in conflict with Iran over their nuclear development program. Some of that conflict has been out in the open, with bombs and blockades, but some of it has been invisible. Recently some security researchers discovered a cyberweapon likely tied to that invisible conflict. It looks like it was designed to hide on nuclear scientists computers, then throw off their calculations--just as they got close to achieving their goals.Sounds like something out of science fiction. But it was created 20 years ago. On today’s show: a whodunit about hackers, ‘Cyber Paleontologists’, spy-vs-spy protocols, cryptic intelligence leaks, nuclear physics, high-precision math, and epistemological warfare.Pictured: Juan Andres Guerrero Saade (JAGS) and his ‘Fast16 - NOTHING TO SEE HERE, CARRY ON’ tattoo. Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode was hosted by Nick Fountain and Erika Beras. It was produced by Willa Rubin and edited by Marianne McCune with help from Jess Jiang. It was fact-checked by Charlotte Isidore and engineered by Kwesi Lee. Alex Goldmark is our executive producer.Music: NPR Source Audio - “High Tech Expert,” “Digital Wave,” and “Hyper Pop.”See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
It’s my tree. Why can’t I cut it down?
Can the government stop you from cutting down your own tree? In many towns and cities these days, removing a tree now requires a permit. You might have to pay a fee, or promise to plant replacement trees. But sometimes, the city won't let you cut down the tree at all, even a tree in your own backyard.That's because trees are important for air quality, for flood control, and for public health. They help keep neighborhoods cool on hot days. But some think that tree protection laws have gone too far — that they might even be unconstitutional.On today's episode, it's the latest showdown between property rights and local zoning laws. Typically, towns and cities enjoy a lot of power when it comes to zoning and permits. They can ban certain types of buildings. They can make you paint your house a certain color. But can they make it illegal to cut down a tree? And what does it mean to "own" a piece of property anyway?Support:Planet Money+Read: Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life Our weekly longform Planet Money newsletterOur weekly Indicator round-up newsletterFollow: InstagramTikTokYouTubeFacebookThis episode of Planet Money was hosted by Jeff Guo and Amanda Aronczyk. It was produced by James Sneed and Emma Peaslee, edited by Jess Jiang, and fact-checked by Vito Emanuel. It was engineered by Robert Rodriguez and Cena Loffredo. Alex Goldmark is our executive producer.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy
Latest on How I Built This | WKNO 91.1
Advice Line with Scott and Ally Svenson of MOD Pizza
MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus discuss MOD’s recent acquisition.Today we meet Evan, who recently turned his Richmond-based pizza restaurant into a vegan frozen pizza company. Then Zebbie, a restaurateur in Birmingham who's looking to take his hot chicken concept on the road. And Christiane, a Los Angeles area tequila-maker on a mission to improve her industry’s labor conditions. Thanks to the founders of Udderless Plant-based Pizza, Eugene’s Hot Chicken and Valor Bebidas for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to MOD Pizza’s founding story as told by Scott and Ally on the show in 2023.This episode was produced by Katherine Sypher with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Olipop: Ben Goodwin
When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching first in natural food stores and spreading quickly to the big chains. This year, the brand is expected to do nearly $500 million in sales, and, as younger consumers drift away from legacy soda, Ben says Olipop will only get bigger.This episode was produced by Sam Paulson with music composed by Ramtin Arabloui and Sam Paulson. It was edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Ariel Kaye of Parachute Home
Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in their next expansion steps. Today, we meet Daen, an entrepreneur in Australia considering investment for his line of men’s grooming products after ten years of self-funding. Then Deanna, a former educator in New Jersey seeking new press for the emotional health tool she designed for children. And Meaghan, a Florida-based hard seltzer maker trying to gut-check biases in her male-dominated industry.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Parachute Home’s founding story as told by Ariel on the show in 2023.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Insomnia Cookies: Seth Berkowitz
When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip cookies. So he took matters into his own hands and started making and delivering cookies to students at his school. The operation soon went from a silly side hustle to a real business - and then an all-consuming struggle. But today, after decades of detours, long-shot decisions, and near-bankruptcies, Insomnia Cookies is now a $350 million dollar business.This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Maggie Luthar.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jamie Siminoff of Ring
Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals. Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding campaign for his patented ergonomic desk. Then Iyin, a Baltimore-based product specialist seeking to balance accessibility and profitability for her ethically-sourced chocolate brand. And Franchesca, an Atlanta area educator deliberating whether to pursue small-business certifications for her motivational classroom posters.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Ring’s founding story as told by Jamie on the show in 2020.This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Banana Republic: Mel and Patricia Ziegler
With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a retro- feel catalog that turned shopping into an adventure, Banana Republic caught the attention of the media, and sales grew. But so did the headaches of running the business, and in 1983, the Zieglers sold the brand to The Gap. Over the years, Banana Republic lost its distinctive, retro-Safari feel, and the Zieglers departed to start another brand, The Republic of Tea. Today, Banana Republic remains a multi-million dollar business, with hundreds of stores around the world.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineer was Kwesi Lee.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Holly Thaggard of Supergoop!
Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a life jacket upgrade.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Holly tell the story of how Supergoop! was founded from her first visit to the show back in 2020.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Thrive Market: Nick Green
In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commerce mashup of Whole Foods and Costco, where members purchase healthy foods online at a discount.When it came time to ask venture capitalists for funding, dozens of VC’s said no–but thanks to hundreds of small checks written by health bloggers, Thrive Market pulled together enough money to launch in 2014. Within a year, the founders had proven the VC’s wrong, but still scrambled to fuel the pace of growth, while keeping the business afloat. Today, Thrive Market has over 1.5 million paid members and, last year, brought in over $500 million in sales. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Advice Line with Jim Koch of Boston Beer Company
Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Boston Beer Company’s founding story as told by Jim on the show in 2017.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SmartSweets: Tara Bosch
Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmother’s basement. But, with a gummy bear mold from Amazon and a sugar-free candy recipe she tinkered to perfection, Tara got to work on a wild vision: she would create a global company called SmartSweets that would revolutionize the candy aisle and become a top seller of low-sugar candies. In 2020, Tara achieved her goal and sold SmartSweets for $360 million — a mere five years after creating the brand. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by Andrea Bruce with research help from Melia Agudelo. Our audio engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.