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Don’t ever believe you can build a great brand with just marketing and advertising: if your stores are being run properly, your brand will flourish,…
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J.C. Penney has been struggling to rebrand. After replacing the CEO, they have reverted to their former retail image.You’ve heard and read enough about…
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It’s gotten quite popular in the last few years to select dirty names for start-up businesses. There’s Dirty Dick’s Crab House, Fat Bastard Burrito, but…
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Nothing is more important in any business than its brand. And branding is very serious business. But what’s even harder than branding, is…
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My generation grew up with a steady advertising diet of “Ivory Soap. Ninety-nine-and-one-hundredths-percent pure. And it floats.” Well Ivory Soap is now a…
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Everybody knows brand names are important. And that picking a good name up front can save millions and years building brand awareness. But an office…